Today, people make a big deal about “living in the moment,” and here at Lake Toyota, we certainly don’t disagree with that life philosophy. But the best way to live in the moment, in our estimation, is to use that moment to set up an even better moment in the future. That’s the philosophy that keeps Toyota at the forefront of the automotive industry, and it’s also the thought behind the new “One Bold Choice Leads to Another” campaign, starring the redesigned 2015 Camry.
The campaign concentrates on the Camry, the first vehicle launched under the overarching Total Toyota marketing campaign. The new market model seeks to bring a more uniform voice to Toyota; from products, to marketing, to everything else. “The campaign centers on a pivotal message: One bold choice leads to another,” said Jason Schragger, head of the Total Toyota initiative and Chief Creative Officer at Saatchi & Saatchi LA. “Through our research, we know buying a car today means buying the label that goes along with it. The boldness of the Camry’s new redesign communicates an unexpected, emotional thrill, and we wanted to capture that spirit of imagination and zest for life while connecting with consumers in meaningful and relevant ways.”
The new Camry campaign will cross many media platforms, including some great new television spots. The first one, called “Guitar,” stars none other than legendary B. B. King. That’s just one of several new commercials, though, so keep your eyes peeled for those. If you like what you see, drive down to Lake Toyota at your earliest convenience to start your string of bold choices right away.
Coming later this year is an all-new Toyota Camry, re-worked from bumper to bumper!
The exterior styling has been updated with a more aggressive look, also sporting a widened stance. The new headlamps offer LED low and highbeams with auto leveling with LED daytime running lights. You’ll also be able to choose from a selection of 10 different paint colors!
Looks aren’t all that were updated though. The new Camry presents premium materials and features a new center stack that is better at accommodating modern personal items like smart phones with a 12V power port, USB, and even wireless charging for compatible devices. The body structure features more spot welds in critical places to improve rigidity and handling.
The interior also has new technology that aims to curb driver distraction. A 4.2” TFT screen between the gauges displays audio info, navigation, and more that helps you keep your eyes towards the road and not down at the center stack.
Stay tuned to the Lake Toyota blog to learn when you can test drive the all-new 2015 Camry!
When the 50 Millionth Toyota customer was identified by the automaker, they decided to throw a bit of a surprise his way. NYPD officer, Michael Dee, can consider himself one lucky individual as Toyota’s 50 Millionth customer in the US. The 2013 Toyota Camry he bought earlier this year made him eligible for a showering of gifts from the automaker. First, he was gifted with a paid-off auto loan for his new Camry. In addition to this outstanding surprise, he was also gifted a brand-new 2013 Toyota RAV4 free of charge!
For more information about this momentous milestone for Toyota and their huge act of appreciation towards Michael Dee check out the video below. It is reasons like this that we are proud here at Cumberland Toyota here in Cookeville, TN to be associated with such a great manufacturer.
Each year, J.D. Power and Associates compiles responses to its Initial Quality Survey from over 80,000 individuals who have purchased or leased a new vehicle. These surveys are sent out at 90 days of ownership in order to ensure that owners are familiar with their new vehicle. For this year’s Initial Quality Awards, the 2013 Toyota Camry earned the Segment Award as the top midsize car on the market.
These surveys ask owners for their honest opinion about a new vehicle in order to find out which cars have common problems and which are engineered to a higher standard. The 2013 Toyota Camry, known for its comfortable interior, modern design, features and tech, and an available 40 mpg hybrid model, scored very well in surveys, outperforming the competition in this very crowded segment.
For more information about the 2013 Camry or to take on a test drive, interested customers can stop by Lake Toyota here in Devils Lake, ND.
A recent publication by the Transportation Research Institute at the University of Michigan shows some encouraging trends in the automotive industry. The average fuel economy of all vehicles sold in the United States over 2012 came out to 23.8 MPG. This is a full 1.3 MPG greater than in 2011 and 2.9 MPG higher than back in 2008. While these may seem like small changes, it is impressive considering the sheer number of vehicles sold by all manufacturers in the United States last year. These results show that the movement for more efficient vehicles is gaining momentum.
These increases come as a result of several influencing factors. First, automotive manufacturers are offering more and more fuel efficient vehicles thanks to the C.A.F.E. regulations that call for improved fleet fuel economy. Higher gas prices also influence the demand for more fuel efficient vehicles and when buyers do purchase new, efficiency is a large factor.
Toyota is proud to offer great, fuel-efficient vehicles like the 2013 Camry, 2013 Corolla, 2013 Yaris, the Prius and many others. Stop by Lake Toyota in Devils Lake, ND to check out our lineup of efficient and affordable Toyotas.
Here at Lake Toyota we are trying to make more space for 2013 models that will be coming to the dealership any day now. We have plenty of new 2012 cars and trucks in stock and you can get some great savings by buying or leasing now at the end of the year.
The 2012 Toyota Avalon is currently being offered with $500 Customer Cash or financing rates of 0.0% for 36, 48, and 60 months or at $399 per month for a 36 month lease. 2012 Toyota Camrys (Excluding Hybrids) are available with the same 0.0% financing for up to 60 months or at $189 per month for a 24 month lease. Get into a new 2012 Toyota Highlander and get $750 Customer Cash, 0.0% financing for up to 60 months or for $319 per month for 36 month leases. For the 2012 Toyota Matrix, we are offering 0.0% financing up to 60 months or $500 Customer Cash. The 2012 Toyota RAV4 is available with $750 Customer Cash, 0.0% financing for up to 60 months, or at $209 per month for a 36 month lease and $250 TMS Lease Bonus Cash. The 2012 Toyota Sienna offers $1,000 Customer Cash or 0.0% financing for up to 60 months. The 2012 Toyota Tacoma is available at a special lease rate. Stop by Lake Toyota to find out more on this special deal. Finally, the 2012 Toyota Tundra Regular, Double Cab, and CrewMax are available with up to $4,000 Customer Cash, 0.0% financing for up to 60 months and $1,000 Retail Bonus Cash, or at $239 per month for a Double Cab or $329 per month for the CrewMax with 36 month leases and $3,000 TMS Lease Bonus Cash.
Jesse Everson is the General Manager of the Lake Toyota Dealership, One of the three Bergstrom Cars dealerships in Devils Lake, ND. He enjoys living and working in such a great area with access to fishing and other outdoor activities. Find out more information about Jesse on Google+.